Marketing

Marketing involves an exciting mix of psychology, technology, and communications. In this program you’ll gain an understanding of marketing fundamentals, including business communications, e-commerce, and advertising. The certificate program develops the skills of current professionals and can transfer into an associate or bachelor’s degree program, depending on your previous education.

Former MassBay business students currently work in sales, marketing, finance, human resources, and management, and some operate their own business.

If you are interested in continuing your education beyond Business Administration, you can meet with an advisor to discuss opportunities for MassTransfer with select public institutions in Massachusetts in addition to transferring to private colleges and universities.