DIGITAL MARKETING

In today's digital world, it is essential for businesses to integrate digital marketing into its marketing strategy. Digital Marketing will provide students with a foundation in digital marketing strategies, tactics, and best practices including search-engine optimization (SEO), email marketing, social media marketing, and data analytics. Students will apply topics covered in class to the hands-on experience of building a marketing campaign for a business-to-consumer (B2C) and business-to-business (B2C) company or non-profit organization. Pre-requisite: Principles of Marketing MK 103