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Marketing

What We Do

 

MassBay's Marketing and Institutional Communications Department works to enhance the College's brand and increase enrollment in our degree and certificate programs. We design and produce marketing materials, maintain the website, publicize news and events through traditional and social media, run digital and outdoor advertising campaigns, plan and execute special events, and much more. Below are resources available so MassBay staff can create their own materials while adhering to the brand.

Brand Guidelines

 

MassBay Brand Guidelines

Logos

 

 

For a .EPS or .AI file, contact marketing@massbay.edu

Templates

 

Flyer Templates

Left-aligned - photo, time, date

Center-aligned - photo, time, date

Left-aligned - blue bar, more text

PowerPoint Template

POWERPOINT TEMPLATE

Report Template

REPORT TEMPLATE

Who We Are

 

Director of Marketing and Institutional Communications
Brianne Miers bmiers@massbay.edu

Assistant Director of Marketing & Communications
Liz Cooper ecooper@massbay.edu

Manager of Special Events
Jessica Merisier jmerisier@massbay.edu

Graphic Designer
Nate Principato nprincipato@massbay.edu

Web Developer (and web designer)
Wendy Walsh wwalsh@massbay.edu

Marketing and IT Coordinator
Deni Budd dbudd@massbay.edu

How to Request Support

 

Please send all marketing requests to the Marketing department email address, marketing@massbay.edu, so there is a written record, and the team can prioritize and track the projects in an organized manner. Please include all text, images, and video and websites in the email.

If you have an idea for a new project, we recommend you schedule a meeting with Brianne to talk through the strategy, budget and timing. Also, please contact Brianne if you have grant funding for marketing activities, so she can work with you to develop a plan for the budget you have available.

So we can best support you, we ask that you please follow the guidelines below.

marketing@massbay.edu

 

Marketing materials (posters, fliers, postcards, brochures, etc.)

Our Deadline: for a new item, 2-3 weeks before you need it; updating a previous item will take less time (Note that off-site printing takes at least 1 week.) 

What we need: Please provide all final text in a Word document. If you need something printed, please provide the quantity and deadline, as well as if you would like to mail the materials. (We can obtain a quote for you from the printer/mailshop. We also are able to purchase mailing lists).

Press release

Our Deadline: as much time as possible before an event or announcement (minimum 2 weeks)

What we need: Please include why the event or announcement is newsworthy, all of the necessary details, the best contact person and their information, as well as additional people (students, partners, funders, etc.) who should be interviewed. You also can provide relevant photos.

Social media post  

Our Deadline: 1-2 weeks if publicizing an event; if sharing news or event photos, send as soon as possible

What we need: Please provide all necessary details as well as content for the post such as: photo/video or other graphic, any website, relevant hashtags, any person or organization we should tag.

Web pages

Our Deadline: 1-2 weeks before you would like it to go live

What we need: If updating a current page, please provide the page URL and a Word document with new text or text changes clearly outlined. If you need a new page or section created, please schedule a meeting with Brianne and Wendy to talk through the specifics.

Provide text in a Word document, and attach any images.

Plasma slide

Our Deadline: Thursdays by 4pm for Friday posting

What we need: Details of announcement or event; provide text in a Word document, and attach any images.

Event

Reserve a Room in 25Live. You'll need to include: the name of the event, the time & date, room set up, IT needs, any necessary details. 

25Live →

Publications and Resources

 

College Catalog

Student Handbook

Viewbook