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MassBay Wins Bronze for Regional Marketing and Public Relations Awards
WELLESLEY HILLS, Mass. (March 14, 2019) – MassBay Community College is pleased to announced it has been recognized by the Council for Advancement and Support of Education (CASE) as an Excellence Awards Winner 2019 for its outstanding work in marketing and communications to promote and advance the college. MassBay has been awarded a Bronze in the category of “Earned Media or Publicity Campaign” for earned media coverage of the Lee family, a mother and her two adult daughters who all worked hard to graduate and earn their degrees together at the College’s 2018 Commencement ceremony. The story earned media coverage on various news outlets, including The Boston Globe, the MetroWest Daily News, WCVB Channel 5, WBZ Channel 4, NBC Boston, and Boston 25 News.
CASE District 1’s Circle of Excellence awards recognizes achievement in advancement and communications work among four-year and two-year colleges and universities. MassBay’s Marketing and Institutional Communications Director Brianne Miers and Assistant Director of Marketing and Communications Liz Cooper attended the annual awards ceremony in Boston, Mass., and accepted the award on behalf of the College.
MassBay’s submission highlighted the incredible success story of our graduates Eugenia, Quiana, and Tanisha Lee – a mother and two daughters who worked hard to earn their college degrees and accepted their diplomas together. This story featured how MassBay’s Commencement is more than just students earning their degrees, but is also about offering the personal stories of how community college families work together to overcome obstacles to reach their goals. Our graduates were highlighted as the strong, resilient women they are, while also explaining the many challenges community college students face. This story also featured MassBay Community College as a place of academic excellence, a place for opportunity, and a place that offers support for all our students from start to finish.
“We are extremely honored to be recognized for this award as we feel it’s our duty to highlight the amazing accomplishments of our students and graduates,” said MassBay President Dr. David Podell. “As a community, we were inspired by the tremendous grit and perseverance of Eugenia, Quiana, and Tanisha Lee to earn their degrees together. We are grateful to the Lees for sharing their story with the College as well as the community-at-large.”