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Marketing

MassBay Marketing & Communications:
“How to Request” Guide

We need your support to ensure you have a successful event that engages your audience and promotes the MassBay Community College brand through integrated marketing, multimedia platforms, digital media and communication outreach.

What we do

We are here to support your efforts with marketing, communication, web postings, social media, event set-up and design help. We can create promotional material, set-up an event, relay information via a plasma screen/social media post, help tell your story to the media, build a web page, and assist in communication outreach.

How & when to submit a request

Social media event promotion

Our Deadline: 1-2 weeks before the event

What we need: What do you want the audience to know; time & place of event, what is the call to action, when is your deadline for material; all information needs to be entered into the Marketing ticketing system – helpdesk.marketing@massbay.edu

Things to include for the best results: photo/video/or infographic, weblink for more information, any hashtags for the event or anyone we should tag in the post.

Promotional material (Posters, fliers & postcards)

Our Deadline: 2-3 weeks before the event

What we need: Name/title of event, time & date of the event, where the event is taking place, what is the event about, link for the event, image for event, when is your deadline for materials, what is the quantity,

Advisory, press release, and media outreach

Our Deadline: 1-2 weeks before the event

What we need: Name/title of event, time & date of the event, where the event is taking place, what is the event about, what type of news is this and background information, why is this newsworthy, who is the contact/ contact information.

Plasma promotion

Our Deadline: Thursdays by 4pm, for Friday posting

What we need: Name of the event, time & date of the event, where the event is taking place, what is the event about, who is the contact, what is the call to action.

Website

Our Deadline: 1-2 weeks before you would like it to go live

What we need: The specific webpage on which you would like this information to appear, the information that needs to be added or deleted, request for a new page or section, attach images and text in a word document.

Event

Our Deadline: As soon as possible

What we need: Name of the event, time & date of the event, what type of room set up will you need, what technology will you need for this event, details on the event; all information needs to be entered into R25 (insert link to request page)

Marketing PUBLICATIONS

College Catalog

Student Handbook

Viewbook

MassBay Student Transfer Guide

The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act 2014 Publication

MassBay Emergency Procedures Manual

Requests

Please email your requests to the marketing team email. The whole team can share the request, for a co-ordinated, consistent marketing campaign. Email also ensures that there is a written document to track, share, and save. Please attach all text, images, and video and web links to the email.

marketing@massbay.edu

Complex Projects:
Meet with us

Director of Marketing & Intuitional Communications
Lee Koh ekoh@massbay.edu

Assistant Director of Marketing & Communications
Liz Cooper ecooper@massbay.edu

Web Developer (and web design)
Wendy Walsh wwalsh@massbay.edu

Graphic Designer
Nate Principato nprincipato@massbay.edu

Manager of Special Events
Amanda Levasseur alevasseur@massbay.edu